Marketing Consulting Engagements
and Special Initiatives Have Included:

• Ongoing, long-term assignment for Tango Media, an independent magazine and website focused on love and relationships.

Broad-based consulting has spanned the gamut from developing strategic partnerships, creating new, user-driven revenue streams for yourtango.com, devising marketing communications, conducting research, creating reader promotions and producing sales materials to selling ad space.

Patricia personally produced over 40% of the company’s ad revenue from 2005 to 2007, and she worked daily with sales associates to develop and close business on their accounts. She also initiated a strategic partnership which generated over 50,000 new subscriptions.

• “Shop Greenwich,” an upscale event for Fairfield County Home Magazine. This successful event included high-end retailers and featured entertainment, workshops, and creative consumer promotions.

• Fundraiser for the national charitable organization, Homes for Our Troops; the event exceeded expectations with over $70K in revenue and nine celebrity participants including Kelly Rowland of Destiny’s Child, Angela Kinsey of The Office, and Carrie Ann Inaba of Dancing with the Stars.

• Fourteen-month assignment to create customer care and fulfillment infrastructures for Living Independently Group, a technology-based start-up serving the elder care market. Projects included management of product fulfillment and customer communications; selection and training of customer care vendors; negotiation of contracts; installation protocols.

• Assignment to develop recommendations for marketing of electronic prescription software to medical offices.

• Writing and design of website for an Italian tour operator.